– Provides powerful marketing and management tools to transform end-to-end circulation processes, allowing us to focus on creating new revenue, extending marketing efforts, and increasing retention.
– use of lifestyle demographic data also enables you to build successful direct mail businesses.
– E-billing is an opt-in feature that automatically produces an email to the subscriber informing them that a payment is due with a link in the email that takes them right to the newspapers’ website for automated payment via credit card or online banking.
– Monetize and integrate digital subscriptions with print.
– Establish a profile of the customer based on info from the circulation database and utilize the profiles gathered to target specific offers, or to constitute the essence of a reward/membership program.